Working documentation, in your vertical's terms
RetailBlasts documentation
The Hub is one platform. Its workflows and terminology adapt to the organization running it: on RetailBlasts, the audience that reaches everyone is called All Customers and the people you reach are customers. The pages below are the how, written in that vocabulary; the shared topics further down are identical for every vertical.
Deciding whether the Hub fits a store? That case is made at retailblasts.com, not here.
RetailBlasts topics
01Turn customers into a direct audienceStart each customer with an email address at the counter, and let the Hub move them to Blasts when they connect.02Interests, not one mailing listSend the restock to the people who asked about it, the workshop to the people who come to workshops, and the closure to everyone.03Send what's just in, what's back, or a change of hoursGet a restock, a workshop or a closure to the customers it is relevant to in minutes.04Handle holds, special orders and pickups one to oneReplies land in one inbox, and the person at the counter picks each one up.05Give your team the right accessLet the buyer send arrivals and the events lead send events, while the owner keeps the All Customers sends and billing.06Plan what is new, one week at a timeWrite the week's arrivals on Sunday and let each one go out on its day, to the interest it belongs to.07Welcome each new customer and let them chooseGive every new customer the same three-week welcome, timed from the day they join, ending with the choice in their hands.08Run the build-up to a workshop, a signing or a launchBuild the announcement, the reminder, the places-left update, the day before, the day itself and the thank-you around one date, once.09Where the Hub fits beside your POS and online storeYour till, stock list, online store and event sign-ups stay where they are. The Hub adds the channel, and four generic doors connect the two.10Set up RetailBlasts for your storeGet your profile, timezone, sending address and the customer preferences page ready before the first push.
Shared Hub topics
These work the same way on RetailBlasts as on every other vertical, so they live once, in the platform documentation.
11What the Hub isOne engine behind every Blasts vertical: consent-first connections, audiences people choose, sends, conversations and campaigns.12Blasts and email, side by sidePeople who prefer email still hear everything, from your organization's own address.13Campaigns: three ways to send over timeContent Series on the calendar, Journeys relative to each person, Event Campaigns around one date.14Every way people can connectEnrollment code, QR code, printed kit, connect links, invitations, CSV, and a webhook.15Understand credits, refills and Hub ProPrepaid credits from BlastCredits that never expire, a separate email balance, and Hub Pro at $500 in purchases.16Security, ownership, and leavingThe organization owns everything. Leaving takes one confirmation and emails a complete export.17External content and FlowAutomated producers file content through signed ingest; a human reviews it and explicitly publishes.18Manage delivery problems and reconnectionSee why a send did not reach someone, and what, if anything, to do about it.
Ready to work in your Hub?
Sign in at retailblasts.com or right here. Inside your Hub, Help shows these same articles next to the screen each one describes.