What this helps you do
A Content Series is a set of different prewritten messages that go out on a schedule you choose: daily, weekdays, weekly, or on specific dates. You write each message ahead of time and the Hub delivers them in order. A customer who connects midway gets the current message, never the backlog.
When to use it
Use it for the content you already plan: a what-is-new note every Thursday, a staff pick each week, the class calendar on the first of the month, or a run of holiday-hours and order-deadline notes in December.
How to do it
- Open Campaigns and choose New Content Series.
- Pick the audience it goes to, such as your regulars or the new arrivals list.
- Set the schedule and time, for example Thursday at 10 a.m. when the truck is unpacked.
- Paste or type the messages, one per line, or pin a message to an exact date such as the last order day before a holiday.
- Review the calendar and Activate. Pause, resume or add more messages anytime; the Hub warns you when the series is running low.
Example
On Sunday the buyer writes four different notes for the month: what landed, a staff pick, the class calendar and the last order date before the holiday. Each Thursday at 10 a.m. the next one goes out, and nobody has to remember. A customer who connects in week three gets week three's note, not the first one.
Good to know
- Each message in the series is different, and you write them all in advance. Sent messages are permanent history; edits only affect messages that have not gone out yet.
- A paused series skips the dates it missed rather than catching up, so a week you were closed does not double up the next one.
- Every step is a normal Blast: one credit per customer reached, with the email leg for customers who chose email.
- Content Series is included from the start. Journeys and Event Campaigns are Hub Pro.