What this helps you do
A Content Series is a set of different prewritten messages that go out on a schedule you choose: daily, weekdays, weekly, or on specific dates. You write each message ahead of time and the Hub delivers them in order. A customer who connects midway gets the current message, never the backlog.
When to use it
Use it for the content you already plan: a what-is-new note every Thursday to New Arrivals, a staff pick each week, the seasonal note as the season turns, the workshop calendar on the first of the month to Events, or a run of holiday-hours and ordering-deadline notes in December to Store Updates.
How to do it
- Open Campaigns and choose New Content Series.
- Pick the audience it goes to, such as New Arrivals or Events. One series per interest keeps each note relevant.
- Set the schedule and time, for example Thursday at 10 a.m. when the delivery is unpacked.
- Paste or type the messages, one per line, or pin a message to an exact date such as the last order day before a holiday.
- Review the calendar and Activate. Pause, resume or add more messages anytime; the Hub warns you when the series is running low.
Example
On Sunday the buyer writes four different notes for the month: what landed, a staff pick, the season's first shipment and the last order date before the holiday. Each Thursday at 10 a.m. the next one goes out to New Arrivals, and nobody has to remember. A customer who joins in week three gets week three's note, not the first one.
Good to know
- Each message in the series is different, and you write them all in advance. Sent messages are permanent history; edits only affect messages that have not gone out yet.
- A paused series skips the dates it missed rather than catching up, so a week you were closed does not double up the next one.
- Every step is a normal Blast: one credit per customer reached, with the email leg for customers who are still on email.
- Content Series is included from the start. Journeys and Event Campaigns are Hub Pro.