What this helps you do
The Hub has three ways in and out, plus CSV import on Connections. A webhook that adds people: post a new person from your website form, CRM or Zapier and they are invited the consent-first way. Events sent to your systems: signed JSON POSTs when someone connects, opts out or leaves, when a reply arrives, and when a Blast goes out. Named connectors per vertical: today, Planning Center People for churches. A Zapier app wraps the first two for people who would rather not write code. Point the Hub at your public calendar and upcoming events appear on Home with one-click announcing.
When to use it
Use the inbound webhook when your signup form or online store already knows who is new. Use outbound events when a spreadsheet or a dashboard should know who connected or replied. Use Zapier when both ends are apps rather than code. None of this is required: a loyalty CSV works on day one.
How to do it
- Open Integrations.
- Data in: copy the webhook URL. Post JSON or form fields; email is required, and name, phone, address, department, team, manager email, birthday, household and interests are recognized. Send a test first.
- Events out: enter your HTTPS endpoint and copy the signing secret. Each delivery carries X-Hub-Event and X-Hub-Signature (sha256 HMAC of the raw body). Deliveries are retried for about 15 hours, then marked failed.
- Zapier: Blasts Hub is a private app, available on request. Once invited, add it in a Zap and connect with your host and token. Triggers: New Connection, Person Opted Out, New Reply, Blast Sent. Actions: Add or Invite a Person, Send a Blast.
- Planning Center (churches): connect with a Personal Access Token. Active people with an email enter the invitation funnel nightly, and a Blasts field is written back on each person so staff see reach inside Planning Center.
- Calendar: paste a public ICS link in Settings. Upcoming events appear on Home with an Announce button.
Example
A shop points its loyalty signup confirmation at the inbound webhook, so every new member is invited within minutes, and pastes its public class calendar link into Settings so the next workshop appears on Home ready to announce.
Good to know
- There is no Shopify, WooCommerce, Square, Lightspeed, Clover, Klaviyo or other point-of-sale, online-store or loyalty connector, and the Hub never sees orders, stock or spend. The doors in are CSV import, the inbound webhook and Zapier.
- Separately, Blasts the platform has its own integrations, which include Shopify and WooCommerce. That is the Blasts platform, not a RetailBlasts connector to your store software, and nothing in the Hub depends on it.
- Planning Center is a church-only connector; it does nothing for a retail Hub.
- Everyone arriving through an integration is invited, never added: they still choose their audiences and can leave anytime.
- Paste your public events calendar link in Settings and upcoming classes and launch nights appear on Home with an Announce button.
- Rotate the inbound webhook token from Integrations if it ever leaks; everything posting to the old URL stops until the new token is pasted in.