What this helps you do
An Event Campaign is a set of messages built around one fixed date. You set the date once and add messages timed relative to it: days or hours before, on the day, at event time, and after. The Hub schedules them all, and if the date changes, every upcoming message moves with it.
When to use it
Use it for a single store moment with a known date: a workshop, a demonstration, a tasting, an author signing, a trunk show, a product launch, a maker event, a holiday open house, or the day a collaboration goes on the shelf.
How to do it
- Open Campaigns and choose New Event Campaign.
- Name it, pick the audience, and set the event date and time.
- Add messages timed before the event (save the date, reminders), on the day (times, parking, details), and after (thank you, next steps).
- Review the timeline and Activate.
- If plans move, use Change event date: upcoming messages are rescheduled; messages already sent do not change.
Example
For a workshop you set the date and the In-Store Event starter lays out six messages to the Events interest: the announcement two weeks out, the reminder a week out, a places-left update three days out in the evening, the day-before details, a good-morning note on the day, and the thank-you the day after with what people asked about and what is next. The places-left line is a number a person types from wherever you take names; the Hub holds no places. When the maker's travel moves the workshop a week, you change the date once and the pending messages move with it.
Good to know
- A customer who joins after the campaign starts receives only the upcoming messages, never the reminders that already passed.
- The Hub is not an event-registration system. If a form, a ticketing site or a sign-up sheet at the counter takes names, it keeps that job; the campaign carries the messages around it.
- Campaign steps do not ask for a YES or NO reply. To gauge interest, send a regular Blast with a YES or NO reply; a YES tells you who is interested and a person follows up.
- For a same-day change, such as a late delivery or a demonstration moving to the back room, send a regular Blast to the audience; the campaign carries the planned arc.
- Event Campaigns are part of Hub Pro, which unlocks at $500 in cumulative credit purchases for any organization.