What this helps you do
An Event Campaign is a set of messages built around one fixed date. You set the date once and add messages timed relative to it: days or hours before, on the day, at event time, and after. The Hub schedules them all, and if the date changes, every upcoming message moves with it.
When to use it
Use it for a single store moment with a known date: launch night, a trunk show, a class or workshop, a holiday open house, an anniversary weekend, or the day a collaboration goes on the shelf.
How to do it
- Open Campaigns and choose New Event Campaign.
- Name it, pick the audience, and set the event date and time.
- Add messages timed before the event (save the date, reminders), on the day (times, parking, details), and after (thank you, next steps).
- Review the timeline and Activate.
- If plans move, use Change event date: upcoming messages are rescheduled; messages already sent do not change.
Example
For a trunk show you set the Saturday date, then add the announcement to VIP two weeks out with a YES or NO reply so you know the numbers, the lookbook to the events list the day before, a doors-open note two hours before, and a thank-you the next morning with what is still on the rack. When the maker's travel moves the show a week, you change the date once and the pending messages move with it.
Good to know
- A customer who connects after the campaign starts receives only the upcoming messages, never the reminders that already passed.
- For a same-moment change, such as a late delivery on the day or one size selling out, send a regular Blast to the audience; the campaign carries the planned arc.
- Event Campaigns are part of Hub Pro, which unlocks at $500 in cumulative credit purchases for any organization.