What this helps you do
A Journey is a sequence of messages timed from when each person joins, so everyone gets the same welcome no matter when they connect. Message one goes out immediately or on the day you choose for that person, and the rest follow on your schedule. Each person has their own clock.
When to use it
Use it for a new-family welcome, a kindergarten or first-year start, a transfer family arriving mid-year, or onboarding for new staff.
How to do it
- Open Campaigns and choose New Journey.
- Pick the audience that enrolls people: anyone added to it begins the Journey from the first message.
- Write the steps in order and set when each sends: immediately after joining, or a number of days later, optionally at a specific time.
- If people are already in the audience, choose whether to start the Journey for all of them or only for people who join from now on.
- Activate the Journey. The page shows who is at which step, who completed it, and who left early.
Example
Your New Family Welcome sends where school messages come from on day one, arrival and dismissal on day two, how to choose what you hear about on day seven, where the calendar and the answers live on day fourteen, and the person's own control on day twenty-one. Someone who enters the audience in April and someone who enters in August each get the full sequence from their own start.
Good to know
- A Journey runs on one audience, and each person starts it when they enter that audience after you activate it, or when they join it explicitly. It never starts because a student enrolled, a record changed or the school year began: the Hub knows none of those. Run it on an audience you keep for new parents and guardians, and choose to start it only for people who join from now on, or everyone already in that audience starts it too.
- Nothing in the sequence names a grade, a child or a date, so it reads correctly for a kindergarten family in August and a transfer family in February.
- If a person leaves the audience their remaining messages stop; rejoining does not automatically restart a finished sequence.
- Journeys are part of Hub Pro, which unlocks at $500 in cumulative credit purchases for any organization. Until then the page shows your progress toward it, and Content Series is available now.