What this helps you do
An Event Campaign is a set of messages built around one fixed date. You set the date once and add messages timed relative to it: days or hours before, on the day, at event time, and after. The Hub schedules them all, and if the date changes, every upcoming message moves with it.
When to use it
Use it for a single school moment with a known date: back-to-school night, a curriculum evening, conference week, an open house, the spring concert, a field trip, or graduation.
How to do it
- Open Campaigns and choose New Event Campaign.
- Name it, pick the audience, and set the event date and time.
- Add messages timed before the event (save the date, reminders), on the day (times, parking, details), and after (thank you, next steps).
- Review the timeline and Activate.
- If plans move, use Change event date: upcoming messages are rescheduled; messages already sent do not change.
Example
For back-to-school night you set the date, and the campaign carries a save-the-date two weeks out, how the evening runs a week out, a short reminder three days out, the evening before, the morning of, and resources and follow-up the next day, written so they make sense whether or not the person attended. When the date moves a week, you change it once and every pending message moves with it.
Good to know
- Someone who connects after the campaign starts receives only the upcoming messages, never the reminders that already passed.
- There is no sign-up sheet, no seat count and no attendance here, so no step should thank people for coming. A message may ask people to reply, and the Hub counts the replies they send; whatever takes names does so wherever it already does.
- For a same-day change, such as a room switch that evening, send a regular Blast to the affected audience; the campaign carries the planned arc.
- Event Campaigns are part of Hub Pro, which unlocks at $500 in cumulative credit purchases for any organization.