What this helps you do
A Journey is a sequence of messages timed from when each person joins, so everyone gets the same welcome no matter when they connect. Message one goes out immediately or on the day you choose for that person, and the rest follow on your schedule. Each person has their own clock.
When to use it
Use it for a new-member welcome, a first-30-days sequence for people who have never trained in a gym before, or an onboarding run for everyone starting a new program block.
How to do it
- Open Campaigns and choose New Journey.
- Pick the audience that enrolls people: anyone added to it begins the Journey from the first message.
- Write the steps in order and set when each sends: immediately after joining, or a number of days later, optionally at a specific time.
- If people are already in the audience, choose whether to start the Journey for all of them or only for people who join from now on.
- Activate the Journey. The page shows who is at which step, who completed it, and who left early.
Example
The New Member Welcome starter runs three weeks: a welcome the day they join that explains what lands in this channel and how to choose the classes they hear about, a day-two note on how the week works, how to book a class and what to bring, a day-seven introduction to the coaches that invites a reply, a day-fourteen look at the challenge, the weekend sessions and the workshops with a pointer to the preferences page, and a day-twenty-one check-in from a person in case a class or a track is not working out. A member who joins in March and one who joins in July each get the full sequence from their own start, and a member who is still on email gets it by email until they connect.
Good to know
- If a member leaves the audience their remaining messages stop; rejoining does not automatically restart a finished sequence.
- The Journey never books a class, never knows whether someone came, and never gives training or health advice: each step points the member at your own schedule, your coaches and a person who answers.
- Connect your sign-up form to the inbound webhook and new members can be invited without anyone touching the Hub. There is no connector to membership-management or class-booking software that does this for you.
- Journeys are part of Hub Pro, which unlocks at $500 in cumulative credit purchases for any organization. Until then the page shows your progress toward it, and Content Series is available now.