What this helps you do
An Event Campaign is a set of messages built around one fixed date. You set the date once and add messages timed relative to it: days or hours before, on the day, at event time, and after. The Hub schedules them all, and if the date changes, every upcoming message moves with it.
When to use it
Use it for a single moment with a known date: a 30-day challenge, a member appreciation day, an open house, a charity ride, a workshop, or the day a new program block starts.
How to do it
- Open Campaigns and choose New Event Campaign.
- Name it, pick the audience, and set the event date and time.
- Add messages timed before the event (save the date, reminders), on the day (times, parking, details), and after (thank you, next steps).
- Review the timeline and Activate.
- If plans move, use Change event date: upcoming messages are rescheduled; messages already sent do not change.
Example
For a 30-day challenge you set the start date, then add an explanation two weeks out, a what-to-bring note the day before, a day-one message at 6 a.m., and a results-and-what's-next message when it ends. When the start slips a week because of a facility closure, you change the date once and the pending messages move with it.
Good to know
- A member who connects after the campaign starts receives only the upcoming messages, never the reminders that already passed.
- For a same-day change, such as a closure on the morning of the event, send a regular Blast to the affected audience; the campaign carries the planned arc.
- Event Campaigns are part of Hub Pro, which unlocks at $500 in cumulative credit purchases for any organization.