What this helps you do
A Journey is a sequence of messages timed from when each person joins, so everyone gets the same welcome no matter when they connect. Message one goes out immediately or on the day you choose for that person, and the rest follow on your schedule. Each person has their own clock.
When to use it
Use it for the follow-up after registration confirmation: a new-attendee welcome that explains what you will send and asks them to pick their days and tracks, a first-time-attendee orientation, or volunteer onboarding.
How to do it
- Open Campaigns and choose New Journey.
- Pick the audience that enrolls people: anyone added to it begins the Journey from the first message.
- Write the steps in order and set when each sends: immediately after joining, or a number of days later, optionally at a specific time.
- If people are already in the audience, choose whether to start the Journey for all of them or only for people who join from now on.
- Activate the Journey. The page shows who is at which step, who completed it, and who left early.
Example
Your new-attendee Journey sends a welcome on day one saying that schedule, parking and day-of notices land here, asks them on day two to pick the days and tracks they care about, covers getting there and check-in on day four, and invites questions on day seven. Someone who registers in February and someone who registers the week before both get the whole sequence from their own start date.
Good to know
- Registration itself stays in your ticketing platform. The Journey starts when the person connects to your Hub, which is why the enrollment link belongs in the confirmation email.
- If someone leaves the audience their remaining messages stop; rejoining does not automatically restart a finished sequence.
- Journeys are part of Hub Pro, which unlocks at $500 in cumulative credit purchases for any organization. Until then the page shows your progress toward it, and Content Series is available now.