What this helps you do
An Event Campaign is a set of messages built around one fixed date. You set the date once and add messages timed relative to it: days or hours before, on the day, at event time, and after. The Hub schedules them all, and if the date changes, every upcoming message moves with it.
When to use it
Use it for a single company moment with a known date: an all-hands, a product launch, a site opening, an employee event, a benefits-enrollment deadline, a training day, or a planned system cutover.
How to do it
- Open Campaigns and choose New Event Campaign.
- Name it, pick the audience, and set the event date and time.
- Add messages timed before the event (save the date, reminders), on the day (times, parking, details), and after (thank you, next steps).
- Review the timeline and Activate.
- If plans move, use Change event date: upcoming messages are rescheduled; messages already sent do not change.
Example
For the quarterly all-hands you set the date, then add a save-the-date a week out, the agenda the day before, a message with the join link an hour before, and a recap with the slides attached the next morning. When travel pushes the meeting back a day, you change the date once and the three pending messages move with it.
Good to know
- An employee who connects after the campaign starts receives only the upcoming messages, never the reminders that already passed.
- For a same-moment change, such as a room move ten minutes before, send a regular Blast to the audience; the campaign carries the planned arc.
- Event Campaigns are part of Hub Pro, which unlocks at $500 in cumulative credit purchases for any organization.