What this helps you do
A Content Series is a set of different prewritten messages that go out on a schedule you choose: daily, weekdays, weekly, or on specific dates. You write each message ahead of time and the Hub delivers them in order. Someone who joins the audience midway gets the current message, never the backlog.
When to use it
Use it for the regular cadence your company already promises: a weekly update from leadership, safety reminders every Monday for the plant, a run of training reminders before a certification deadline, or wellness notes during open enrollment.
How to do it
- Open Campaigns and choose New Content Series.
- Pick the audience it goes to, such as All Employees for a weekly update or one site for safety reminders.
- Set the schedule and time, for example every Monday at 6:30 a.m. before the first shift.
- Paste or type the messages, one per line, or pin a message to an exact date such as a policy effective date.
- Review the calendar and Activate. Pause, resume or add more messages anytime; the Hub warns you when the series is running low.
Example
The safety manager writes twelve different Monday reminders for the warehouse audience: lockout procedure, forklift lanes, heat protocol, and so on. They go out at 6:30 a.m. each Monday for a quarter without anyone remembering to hit send, and a new hire who joins in week six gets that week's reminder, not the six before it.
Good to know
- Each message in the series is different, and you write them all in advance. Sent messages are permanent history; edits only affect messages that have not gone out yet.
- A paused series skips the dates it missed rather than catching up.
- Every step is a normal Blast: one credit per person reached, with the email leg for people who chose email.
- Content Series is included from the start. Journeys and Event Campaigns are Hub Pro.