What this helps you do
A Journey is a sequence of messages timed from when each person joins, so everyone gets the same welcome no matter when they connect. Message one goes out immediately or on the day you choose for that person, and the rest follow on your schedule. Each person has their own clock.
When to use it
Use it for onboarding: a new-member welcome, a first-week sequence for new employees, a new-donor thank-you series, a new-resident orientation.
How to do it
- Open Campaigns and choose New Journey.
- Pick the audience that enrolls people: anyone added to it begins the Journey from the first message.
- Write the steps in order and set when each sends: immediately after joining, or a number of days later, optionally at a specific time.
- If people are already in the audience, choose whether to start the Journey for all of them or only for people who join from now on.
- Activate the Journey. The page shows who is at which step, who completed it, and who left early.
Example
A nonprofit's New Supporters Journey sends a warm hello on day one, the story of one program on day three, an invitation to volunteer on day seven, and a note from the director on day ten. Every new supporter gets the same thoughtful sequence, starting from their own join date.
Good to know
- If someone leaves the audience their remaining messages stop; rejoining does not automatically restart a finished sequence.
- Someone who was already in the audience when you chose future-only enrollment is listed as not enrolled, so you can see exactly who received what.
- Journeys are part of Hub Pro, which unlocks at $500 in total purchases. Until then the page shows your progress toward it, and Content Series is available now.