What this helps you do
A Journey is a sequence of messages timed from when each person joins, so everyone gets the same welcome no matter when they connect. Message one goes out immediately or on the day you choose for that person, and the rest follow on your schedule. Each person has their own clock.
When to use it
Use it for the welcome after move-in, an orientation for a new owner after a closing, or a short sequence for everyone who connected during a rollout.
How to do it
- Open Campaigns and choose New Journey.
- Pick the audience that enrolls people: anyone added to it begins the Journey from the first message.
- Write the steps in order and set when each sends: immediately after joining, or a number of days later, optionally at a specific time.
- If people are already in the audience, choose whether to start the Journey for all of them or only for people who join from now on.
- Activate the Journey. The page shows who is at which step, who completed it, and who left early.
Example
The New Resident Welcome starter runs three weeks: a welcome the day they join that explains what can reach them here, a day-two note on the kinds of property notices they may see, a day-seven note on choosing their topics, a day-fourteen note on where things actually get done (maintenance requests, payments, the lease, reservations stay with the office and its systems), and a day-twenty-one reminder that they control their topics, their quiet hours and the connection itself. A resident who connects on the first of the month and one who is added mid-month each get the full sequence from their own start.
Good to know
- The Hub does not know when anyone moved in. You start the welcome: run it on a place audience you assign at move-in, let the move-in form add the resident through the webhook, or enroll each resident explicitly, and the sequence is timed from that day, never from a lease date or a key handoff the Hub would have to know.
- Offer the connection during move-in and add the enrollment step to your move-in process; that is what makes the welcome arrive when it is useful. A resident who connects later still gets the whole sequence, just later.
- If a resident leaves the audience their remaining messages stop; a move-out you record ends the sequence with them. Rejoining does not automatically restart a finished sequence.
- A Journey teaches the routine; it does not deliver anything the lease or the bylaws require you to serve in a particular way, and it never changes a resident's topics for them: each step points at the preferences page and a person.
- Journeys are part of Hub Pro, which unlocks at $500 in cumulative credit purchases for any organization. Until then the page shows your progress toward it, and Content Series is available now.