What this helps you do
An Event Campaign is a set of messages built around one fixed date. You set the event date once and add messages before, on, and after it; the Hub schedules them all.
When to use it
Use it for a single dated moment: an annual gala, a giving day, a volunteer day, a community open house, or a program launch.
How to do it
- Open Event Campaign.
- Set the event date once.
- Add messages timed before (save the date, reminders), on the day (logistics and details), and after (thank you and follow-up).
- Choose the audience, and the Hub schedules everything around the date.
Example
For your Annual Gala you set the date, then add a save-the-date, reminders as it nears, a day-of message with parking and timing, a heartfelt thank-you the next morning, and a follow-up a week later inviting guests to become monthly supporters.
Good to know
- Someone who joins midway only gets upcoming messages, never reminders that already passed.
- The post-event thank-you and monthly-supporter invite are where one-time attendees become lasting donors.
- Event Campaigns are part of Hub Pro.