What this helps you do
An Event Campaign is a set of messages built around one fixed date. You set the date once and add messages timed relative to it: days or hours before, on the day, at event time, and after. The Hub schedules them all, and if the date changes, every upcoming message moves with it.
When to use it
Use it for a single league moment with a known date: championship weekend, opening day, a tournament, photo day, or the end-of-season party.
How to do it
- Open Campaigns and choose New Event Campaign.
- Name it, pick the audience, and set the event date and time.
- Add messages timed before the event (save the date, reminders), on the day (times, parking, details), and after (thank you, next steps).
- Review the timeline and Activate.
- If plans move, use Change event date: upcoming messages are rescheduled; messages already sent do not change.
Example
For championship weekend you set the Saturday date, then add a heads-up a week out, game times and field assignments the day before, a gates-open message with parking two hours before, and a thank-you to teams and families the next morning with the photo link. When a storm pushes the finals to Sunday, you change the date once and the pending messages move with it.
Good to know
- A family who connects after the campaign starts receives only the upcoming messages, never the reminders that already passed.
- For a same-moment change, such as a weather hold at the park, send a regular Blast to the affected audience; the campaign carries the planned arc.
- Event Campaigns are part of Hub Pro, which unlocks at $500 in cumulative credit purchases for any organization.