What this helps you do
Credits are how you pay for messages. They are prepaid, never expire, and there is no subscription. One typed Blast to one person is one Blasts credit; one email on the email leg is one email credit. Receiving is always free for your people; if someone replies to you, that uses their own credits, not yours. Credits are bought on BlastCredits, and the Hub unlocks with your first purchase.
When to use it
Check your balance before event week, when a single day can carry more sends than the whole run-up, and top up when Home says your runway is getting short.
How to do it
- Look at Home to see your Blasts credits, your email credits, and roughly how many everyone-wide Blasts they cover.
- Before a send, read the Delivery panel: it shows how many people receive it on Blasts, by email and in the weekly digest, which is what the send will cost.
- When you need more, click Top up on Home: it takes you to BlastCredits checkout and the credits land in your organization's balance.
- Email credit packs run from $10 for 2,500 to $100 for 50,000; every new Hub starts with 50.
Example
An organizer with 8,000 connected attendees holds 40,000 credits before a two-day festival. Home shows that covers about five All Attendees Blasts, which is roughly what a weather day costs: a hold, an all-clear, a revised schedule, a gate change and a thank-you. What is left carries into the next edition, because credits never expire.
Good to know
- You are only charged for delivered messages; failed and cancelled sends cost nothing.
- Budget for the day you did not plan for. A weather hold, an all-clear and a revised schedule are three everyone-wide sends in one afternoon.
- Blasts credits and email credits are separate balances. A bounced address is switched back to Blasts-only automatically so you are not charged for dead mail.
- Hub Pro, which adds Journeys and Event Campaigns, unlocks at $500 in cumulative purchases for any organization and stays unlocked. Content Series is available from the start.
- Nonprofit and church verification is a separate program with its own bonus credits, and it does not apply to an event Hub: you buy at standard BlastCredits pricing.