What this helps you do
An Event Campaign is a set of messages built around one fixed date. You set the date once and add messages timed relative to it: days or hours before, on the day, at event time, and after. The Hub schedules them all, and if the date changes, every upcoming message moves with it.
When to use it
Use it for a single dated moment: a model launch evening, an owner clinic, a service open house, a truck or commercial event, a charity drive at the store, or a manufacturer ride-and-drive you are hosting.
How to do it
- Open Campaigns and choose New Event Campaign.
- Name it, pick the audience, and set the event date and time.
- Add messages timed before the event (save the date, reminders), on the day (times, parking, details), and after (thank you, next steps).
- Review the timeline and Activate.
- If plans move, use Change event date: upcoming messages are rescheduled; messages already sent do not change.
Example
For a launch evening you set the Thursday date, then add an invitation to VIP & Owners Club two weeks out with a YES / NO reply, the details and the food to Events & Clinics the day before, a doors-and-parking note two hours before, and a thank-you the next morning with what is on the ground now. When the vehicles arrive a week late, you change the date once and the pending messages move with it.
Good to know
- A customer who connects after the campaign starts receives only the upcoming messages, never the reminders that already passed.
- For a same-day change, such as the demo cars being delayed or the lot being resurfaced, send a regular Blast to the audience; the campaign carries the planned arc.
- Event Campaigns are part of Hub Pro, which unlocks at $500 in cumulative credit purchases for any organization.