What this helps you do
An Event Campaign is a set of messages built around one fixed date. You set the date once and add messages timed relative to it: days or hours before, on the day, at event time, and after. The Hub schedules them all, and if the date changes, every upcoming message moves with it.
When to use it
Use it for a single dated dealership moment: an owner clinic, a maintenance class, a precision-ag training day, a safety course, a demo day or ride-and-drive, a customer appreciation day, an open house, or the evening the new models go on the ground.
How to do it
- Open Campaigns and choose New Event Campaign.
- Name it, pick the audience, and set the event date and time.
- Add messages timed before the event (save the date, reminders), on the day (times, parking, details), and after (thank you, next steps).
- Review the timeline and Activate.
- If plans move, use Change event date: upcoming messages are rescheduled; messages already sent do not change.
Example
For an owner clinic you set the date and the Owner Event starter lays out six messages to the Events interest: the save-the-date two weeks out, the details and what to bring a week out, a last call three days out in the evening with where things stand on places, the day-before note with doors, parking and where to bring what you own, a good-morning note on the day, and the thank-you the day after with what people asked about and what is next. The places line is a number a person types from wherever you take names; the Hub holds no places. When the demo units arrive a week late, you change the date once and the pending messages move with it.
Good to know
- A customer who joins after the campaign starts receives only the upcoming messages, never the reminders that already passed.
- The Hub is not a registration, scheduling or attendance system. If a form, a sign-up sheet at the counter or your scheduler takes names, it keeps that job; the campaign carries the messages around it.
- Campaign steps do not ask for a YES or NO reply. To gauge interest, send a regular Blast with a YES or NO reply; a YES tells you who is interested and a person follows up.
- For a same-day change, such as the demo units being delayed or the class moving indoors, send a regular Blast to the audience; the campaign carries the planned arc.
- Event Campaigns are part of Hub Pro, which unlocks at $500 in cumulative credit purchases for any organization.