What this helps you do
A Content Series is a set of different prewritten messages that go out on a schedule you choose: daily, weekdays, weekly, or on specific dates. You write each message ahead of time and the Hub delivers them in order. A customer who connects midway gets the current message, never the backlog.
When to use it
Use it for the content the dealership already plans by the season: getting ready for the season ahead to Owner Updates, the pre-season parts note to Parts & Accessories, a monthly what-is-arriving note to Shopping & Availability, the clinic calendar on the first of the month to Events, or a run of holiday-hours notes in December to Service.
How to do it
- Open Campaigns and choose New Content Series.
- Pick the audience it goes to, such as Owner Updates or Parts & Accessories. One series per interest keeps each note relevant.
- Set the schedule and time, for example monthly on a weekday morning.
- Paste or type the messages, one per line, or pin a message to an exact date such as the last working day before the holiday closure.
- Review the calendar and Activate. Pause, resume or add more messages anytime; the Hub warns you when the series is running low.
Example
In late summer the service manager writes five owner notes for the season: what to check before the first frost, storage and winterizing, the holiday hours, a January service note and getting ready for spring. Each goes to Owner Updates on its date, and nobody has to remember. A customer who joins in November gets November's note, not the first one.
Good to know
- Each message in the series is different, and you write them all in advance. Sent messages are permanent history; edits only affect messages that have not gone out yet.
- A paused series skips the dates it missed rather than catching up.
- A series is not a reminder engine: the Hub has no hours, mileage, service history or delivery date, so a series sends the same note to a whole audience on a date, never a personalized interval to one owner.
- Every step is a normal Blast: one credit per customer reached, with the email leg for customers who are still on email.
- Content Series is included from the start. Journeys and Event Campaigns are Hub Pro.