What this helps you do
Audiences decide who receives what, and every send goes to exactly one audience. There are two kinds. An audience your COMPANY ASSIGNS is an assignment only your company knows: a site, a shift, a crew, a department, your managers, New Team Members. You create it by name, set it to company assigns, and put the right people in it; it never appears on an employee's preferences page. An audience EMPLOYEES CHOOSE is a voluntary topic, like Company Events, which employees turn on or off themselves. All Employees always exists and reaches everyone receiving your notices, by email or on Blasts.
When to use it
Build the assignment audiences before the first closure: the sites you operate, the shifts that start at different times, the crews that report to different places, the managers who need a note before a company-wide announcement.
How to do it
- Open Audiences and create one audience per assignment you actually send to, named the way people say it: North Yard, Night Shift, Field Services, Managers & Supervisors.
- Set each assignment audience to company assigns. Onboarding only created Company Events, which employees choose; anything you seed as open can be picked by anyone on their preferences page.
- When a notice concerns a combination, like the night shift at Eastgate, create that combination as its own audience, Eastgate Night Shift, and put those people in it. One send never combines or excludes audiences.
- Put people in: Bulk assign from Employees, one at a time on the person page, or an audiences column in an import that names audiences you already created.
- When someone's assignment changes, move them. Nothing moves on its own.
- Decide per audience whether replies are allowed.
Example
A company with five sites creates North Yard, Eastgate Depot, Riverside Branch, Southfield Station and Central Office, plus Night Shift and Riverside Night Shift, all set to company assigns. Ice closes Eastgate at 5 a.m.: the operations lead sends to Eastgate Depot only, and nobody at the other four sites is told to stay home by mistake.
Good to know
- A department, team or manager column never fills an audience by itself. Only an audiences column naming an audience you already created places a person, and the Hub never creates a site, shift or department for you.
- Inside audience is for keeping a long list tidy, one level deep, under an open audience. It is filing only: a send reaches the people in the one audience you pick, never the audiences filed inside it.
- Sending to All Employees asks for a passkey confirmation first.
- An employee who replies STOP is removed from every audience, including the ones you assigned. If they reply START later, add them back to their assignment audiences yourself.
- Archive an audience when a site or crew winds down; the people stay.