What this helps you do
An Event Campaign is a set of messages built around one fixed date. You set the event date once and add messages before, on, and after it; the Hub schedules them all.
When to use it
Use it for a single big moment: Christmas Eve services, Easter, VBS, or a special guest Sunday.
How to do it
- Open Event Campaign.
- Set the event date once.
- Add messages timed before the event (save the date, reminders), on the day (times and details), and after (thank you and invite back).
- Choose the audience, and the Hub schedules everything around the date.
Example
For Christmas Eve you set the date, then add a save-the-date two weeks out, a reminder with service times three days before, a day-of message with parking and childcare details, and a thank-you the next morning inviting guests to come back.
Good to know
- Someone who joins midway only gets upcoming messages, never the reminders that already passed.
- Everything hangs off the one date, so if plans hold you set it and forget it.
- Event Campaigns are part of Hub Pro.