What this helps you do
An Event Campaign is a set of messages built around one fixed date. You set the date once and add messages timed relative to it: days or hours before, on the day, at event time, and after. The Hub schedules them all, and if the date changes, every upcoming message moves with it.
When to use it
Use it for a single organizational moment with a known date: the annual meeting, a conference, a chapter mixer, an awards night, or a member town hall.
How to do it
- Open Campaigns and choose New Event Campaign.
- Name it, pick the audience, and set the event date and time.
- Add messages timed before the event (save the date, reminders), on the day (times, parking, details), and after (thank you, next steps).
- Review the timeline and Activate.
- If plans move, use Change event date: upcoming messages are rescheduled; messages already sent do not change.
Example
For the annual meeting you set the date, then add the notice with the agenda two weeks out, the times, room and joining details the day before, an opening message two hours ahead, and a follow-up the next morning with what was decided. When the venue changes, you change the campaign once and the pending messages carry the new details.
Good to know
- A member who connects after the campaign starts receives only the upcoming messages, never the ones that already passed.
- For a same-day change, such as a room move at the venue, send a regular Blast to the registrants; the campaign carries the planned arc.
- The Hub does not register anyone, take a fee or hold a ticket. Keep registration where it is now and message the list it produces. There is no connector to an event platform.
- Event Campaigns are part of Hub Pro, which unlocks at $500 in cumulative credit purchases for any organization.