What this helps you do
An Event Campaign is a set of messages built around one fixed date. You set the date once and add messages timed relative to it: days or hours before, on the day, at event time, and after. The Hub schedules them all, and if the date changes, every upcoming message moves with it.
When to use it
Use it for a single dining moment with a known date: New Year's Eve, a wine dinner, a chef's table, a grand reopening, a holiday menu launch, a live-music night, or a brunch pop-up.
How to do it
- Open Campaigns and choose New Event Campaign.
- Name it, pick the audience, and set the event date and time.
- Add messages timed before the event (save the date, reminders), on the day (times, parking, details), and after (thank you, next steps).
- Review the timeline and Activate.
- If plans move, use Change event date: upcoming messages are rescheduled; messages already sent do not change.
Example
For a wine dinner you set the Thursday date, then add a reservation call to VIP two weeks out with a YES / NO reply to hold seats, the pairing menu to the events list the day before, a doors-open note two hours before, and a thank-you the next morning with the next dinner's date. When the winemaker's flight moves the dinner a week, you change the date once and the pending messages move with it.
Good to know
- A guest who connects after the campaign starts receives only the upcoming messages, never the reminders that already passed.
- For a same-moment change, such as a kitchen delay on the night or a seat that just opened, send a regular Blast to the audience; the campaign carries the planned arc.
- Event Campaigns are part of Hub Pro, which unlocks at $500 in cumulative credit purchases for any organization.