What this helps you do
An Event Campaign is a set of messages built around one fixed date. You set the date once and add messages timed relative to it: days or hours before, on the day, at event time, and after. The Hub schedules them all, and if the date changes, every upcoming message moves with it.
When to use it
Use it for a date readers care about: the launch of a new publication, a live session with an editor, an anniversary edition. Most of a publisher's work is its publications' schedules, so this is an occasional tool.
How to do it
- Open Campaigns and choose New Event Campaign.
- Name it, pick the audience, and set the event date and time.
- Add messages timed before the event (save the date, reminders), on the day (times, parking, details), and after (thank you, next steps).
- Review the timeline and Activate.
- If plans move, use Change event date: upcoming messages are rescheduled; messages already sent do not change.
Example
A publisher starts a new monthly edition. The New Publication Launch runs on Announcements: a week out it says what the new publication covers and that readers add it themselves, the day before it says the first edition is coming for those who added it, and two days after it thanks them. Nobody is subscribed by the campaign.
Good to know
- It carries information and links. It never adds anyone to a publication.
- Someone added to the audience later receives only the messages still to come.
- Event Campaigns are Hub Pro, which unlocks at $500 in cumulative Blast Credit purchases.